I’ll be reviewing the new Etude House Color in Liquid Lips instead of my second haul post today, because well… I ordered more stuff. I actually even have an excel file to keep track of all the things I ordered, along with their prices heh. So I’ll post my second haul once I receive everything! By that time, it’ll probably end up being a February and March haul post.
Etude House recently released their Color in Liquid Lips line for spring and summer, which boasts a variety of 20 colours in the form of liquid lipsticks (including a cool-toned purple that is uncommon for most brands!). I think this a great line for Etude House since a lot of lip collections from other Korean brands aren’t as expansive as this one! As with new products, there’s a lot of hype surrounding them; especially with a popular brand like Etude House releasing a large collection of lipsticks.
I bought PK006 – Always in Pink and OR202 – Juicy in Juice since spring is going to be around the corner soon~
What it claims to do:
“Lovely splashing color: Vivid colors like melted liquefied lipsticks make delicate and supple lips. (Exclusive “One-Touch-Color” technology is applied to express vivid color with one touch)
See-though glossy lips: Smooth water-sliding texture cares lips lightweight, glossy, and non sticky. (Water-Sliding: Light and non-sticky texture for cushiony and sleek application)
Long-lasting hydrated lips: It contains sweet almond oil and sunflower seed oil to coat lips comfortably and smoothly long time without getting dry.”
Size: 3.5g/0.12 oz
(taken from etudehouse.com)
A full list of ingredients for each shade can be found here.
If there is one thing that Etude House does consistently well, it is the design of their packaging. I love the font choice and the print on the top portion of the box. The design looks fun and adorable, which makes it great for the upcoming spring/summer! There is a single lip on the face of the box that matches the shade of the lipstick, which is a nice touch to the packaging design. We also can’t ignore that lip shaped barcode! All these things about the design impress me aha because it works so well.
The information on the box is in Hangul and English, including the list of ingredients. It lasts for a good 18 months once opened under good conditions~
The lipstick comes with a tear shaped applicator with a hole in it that is similar to the liquid YSL lip products (i.e. the lip glosses, tint-in-oils, stains, etc.). However, it feels thicker and stiffer in comparison to the luxury brand’s applicators. The applicator spreads the lipstick nicely for an even coat, and the tip of the applicator allows for a precise application in the corners of your lips.
The lipsticks apply thin, yet pigmented with a subtle sheen. The texture feels very smooth and fluid- just like a lip gloss. The bright, nudey shades are very spring/summer friendly; but there’s always some shades of plums and reds for those who like that edgy or mature look.
Always in Pink is actually more cool-toned in person, whereas the advertised swatch makes it look a little warmer.
Always in Pink has a better colour pay-off than Juicy in Juice when it is applied; although the pigmentation looks about the same in the swatch on my forearm. This might be one of those products where the lighter colours aren’t as strong as the darker ones, so that might be a consideration if you have really pigmented lips.
The slight glossiness fades after around 2-3 hours, and the colour wears with consumption of food and beverage. Juicy in Juice wore off after after 3 hours or so, whereas Always in Pink lasted around 5 hours because of the staining effect. The lipstick feels comfortable to wear since it doesn’t feel tacky like some glosses or lacquers. Also, it has a fruity scent that resembles blueberries~
With that said, his lipstick is absolutely not for those with chapped or dry lips! The formula clings to dry skin, which in turn accentuates it. It’s really not a pretty sight, especially once the lipstick fades with wear or consumption of food or drink. I recommend exfoliating with a lip scrub (i.e. honey and brown sugar) to remove dead skin and then applying a light lip balm if you have dry lips. I say ‘light’ because I tried it with something as oily as the Fresh Sugar Intensive Lip Treatment balm and it turned out really blotchy and uneven. The lipstick will sit on the layer of oil from the lip balm if it isn’t absorbed, and thus slip around or come off really easily. In my opinion, it feels neither drying or moisturizing, but others have said it felt hydrating to them. It’s not drying due to the oils in it, so I suppose it is prevents your lips from drying out in dry weather.
If you already have smooth lips, this stuff looks lovely. A single coat applies a thin, pigmented layer of colour that doesn’t look too intense; a second coat delivers a bold, bright (or dark) lip. The gradient lip technique also makes the colours a lot more wearable!
TL;DR: I like the product since it fulfills my expectations of it. Do I love it? No, but would I repurchase other shades? I would consider it just for the purpose of trying other colours. I think it’s one of the better lip products from Etude House as a whole. The colour pay-off and packaging is great which probably meets the desires of a lot of customers~ And there’s a lot of options available, so there should be a colour for just about anyone! But, the description isn’t really that representative of the product because it doesn’t deliver high shine because of the slight sheen or somewhat semi-matte finish. I would have liked it a whole lot more if it was glossier!
I can’t really argue with the price, since it retails for around $10 and functions better than some of the more expensive lipsticks I own. It is around the same price as most full priced drugstore lipsticks here (before tax) after converting USD to CAD~
I think this product will be even better during the spring/summer because of all the bright colours, and I won’t have to worry about dry or chapped lips!
+ Very pigmented
+ Cute, solid packaging
+ Large variety of colours
+ Glossy finish
+ Sweet scent; kind of fruity
I bought these from etudehouse2012 for $11.50USD (here). You can also buy them from Etude House ($9.50), Jolse ($9.98), Cosmetic-Love ($9.94).